According to Michael Porter, which of the following is an example of cost leadership as a business strategy?
A) A regional beer brewer that caters to local tastes.
B) A glass manufacturer utilizing research and development to identify new applications for glass and ceramics.
C) An online bookseller utilizing efficient scale facilities and overhead cost control.
D) A manufacturer focused on designing and building corporate jet aircraft.

Question

Quizplus · Accepted Answer

Cost leadership strategy involves a firm aiming to become the lowest cost producer in its industry. The strategy is characterized by achieving high volume sales through a broad market appeal, often by minimizing costs. An online bookseller utilizing efficient scale facilities and overhead cost control is an example of this strategy, as it focuses on reducing costs to offer competitive prices and attract a large customer base.

According to Michael Porter, Which of the Following Is an Example