Which of the following might be reasons to continue serving an unprofitable customer?
A) The customer is new and requires significant support costs in the early stages of the business relationship.
B) The company is trying to enter a new market or region.
C) The business relationship facilitates other, more profitable, business contracts.
D) None of the above
E) All of the above

Question

Quizplus · Accepted Answer

Each option describes a strategic reason for continuing to serve an unprofitable customer: A) investing in a new customer relationship, B) market expansion efforts, and C) leveraging the relationship for more profitable opportunities.

Which of the Following Might Be Reasons to Continue Serving