Under Armour has a health-tracking mobile application known as Record. The app collects health-related data from a variety of sources, such as manually entered user data, wearable devices, and other third-party applications. The data includes sleeping patterns, workouts, nutrition, and related information that can best be used in a neural network to
A) develop customized digital content, such as exercise and diet recommendations for its app users.
B) entice customers to visit a brick-and-mortar store.
C) classify new customers by their potential profitability when planning direct marketing strategies.
D) predict a customer lead score.

Question

Quizplus · Accepted Answer

The health-related data collected by Under Armour's Record app, including sleeping patterns, workouts, nutrition, and related information, is ideally suited for use in a neural network to develop customized digital content, such as exercise and diet recommendations for its app users. This is because neural networks are particularly good at analyzing and finding patterns in complex, multidimensional data, which can then be used to personalize user experiences.

Under Armour Has a Health-Tracking Mobile Application Known as Record