A marketing company uses BrainMaker to identify the customers who are most likely to click on their direct mail based on their past purchase behavior. This resulted in a 35 percent drop in advertising costs. This is an example of using a neural network to
A) analyze market sentiment to alter advertising approaches.
B) innovate and design new products and categories.
C) classify new customers by their likely profitability when planning direct marketing strategies.
D) entice customers to visit a brick-and-mortar store.

Question

Quizplus · Accepted Answer

The use of BrainMaker by the marketing company to identify customers most likely to click on their direct mail based on past purchase behavior and achieve a reduction in advertising costs is an example of using a neural network to classify new customers by their likely profitability when planning direct marketing strategies.

A Marketing Company Uses BrainMaker to Identify the Customers Who