Advertisements with messages like "Orange juice-It's not just for breakfast anymore!" or "Soup can be a delicious way to start a cold winter's day" are using ________ segmentation.
A) benefits sought
B) lifestyle
C) psychographic
D) usage patterns
E) geographic

Question

Quizplus · Accepted Answer

These advertisements are targeting usage patterns by suggesting new occasions or times for consuming the products, thus encouraging consumers to use them beyond their traditional contexts.

Advertisements with Messages Like "Orange Juice-It's Not Just for Breakfast