An approach to segmenting consumer markets is ________ segmentation, which relies on consumer variables such as personality and AIOs (activities, interests, and opinions) to segment a market.
A) occupational
B) psychographic
C) geographic
D) educational
E) gender

Question

Quizplus · Accepted Answer

Psychographic segmentation is a market segmentation approach that considers consumer personality traits, interests, lifestyles, and values to group them into segments. This approach helps marketers understand the needs, motivations, and behaviors of consumers and tailor their marketing messages and products to specific segments. It goes beyond traditional demographic and geographic segmentation and provides a more nuanced understanding of consumer behavior.

An Approach to Segmenting Consumer Markets Is ________ Segmentation, Which