________ segmentation is sometimes referred to as segmentation by lifestyle or values.
A) Occupational
B) Psychographic
C) Geographic
D) Educational
E) G ender

Question

Quizplus · Accepted Answer

Psychographic segmentation is based on consumers' values, attitudes, and interests. It is sometimes referred to as segmentation by lifestyle as it focuses on consumers' behaviors and activities, rather than their demographic or geographic characteristics. By identifying consumers' psychographic profiles, marketers can tailor their marketing efforts to appeal to their target audience's unique preferences and motivations.

________ Segmentation Is Sometimes Referred to as Segmentation by Lifestyle