Which of the following statements is TRUE of the baby boomers generational group?
A) The baby boomers have been traditionally ignored by the marketing managers.
B) The majority of baby boomers are in their early 80s.
C) The baby boomers have an old outlook of life and the future.
D) The baby boomers think that they don't age.
E) The baby boomers will have limited impact on marketing decisions in the future.

Question

Quizplus · Accepted Answer

The baby boomers, born between 1946 and 1964, often have a youthful outlook and tend to reject the traditional notions of aging, leading to the perception that they think they don't age. This generational group has significantly influenced marketing and consumer trends due to their size and economic power.

Which of the Following Statements Is TRUE of the Baby