Which of the following criteria for market segmentation is least likely to enable successful segmentation?
A) It should be measurable.
B) It should be of sufficient size.
C) It should be readily identifiable.
D) It should be undifferentiated.
E) It should be reachable in terms of communication.

Question

Quizplus · Accepted Answer

Undifferentiated segments do not allow for targeted marketing efforts, and therefore are least likely to enable successful segmentation. Effective segmentation typically requires identifying distinctive subgroups with unique needs and characteristics.

Which of the Following Criteria for Market Segmentation Is Least