Target marketing is the process by which ________.
A) the market is divided into cohesive groups
B) a company evaluates market segments and decides which ones have the most potential for development
C) a company chooses which advertising strategy to use
D) the customer groups are evaluated on the basis of high or low churn to see which is the most profitable
E) a company collects cookies to track everyone who visits its website

Question

Quizplus · Accepted Answer

Target marketing involves evaluating different market segments and then selecting the ones that a company believes have the greatest potential for development, focusing its marketing efforts on these segments.

Target Marketing Is the Process by Which ________