A potential pitfall in marketing dashboards is that a company becomes too focused on tactical measures that may overshadow measures of ________.
A) immediacy
B) tenacity
C) locus of control
D) strategic insight
E) financial performance

Question

Quizplus · Accepted Answer

Marketing dashboards should provide both tactical and strategic insight. However, a potential pitfall is becoming too focused on tactical measures, such as immediate results, without considering long-term strategic goals and performance measures. Therefore, the best choice is D, strategic insight.

A Potential Pitfall in Marketing Dashboards Is That a Company