A dashboard creates transparency in marketing's goals, operations, and performance. This in turn ________.
A) leads to smaller marketing budgets
B) leads to animosity among departments
C) increases marketing's perceived credibility and trust by others
D) makes marketing less attractive to key decision makers
E) diminishes the alliances between marketing and the rest of the firm

Question

Quizplus · Accepted Answer

Creating transparency through a dashboard increases marketing's perceived credibility and trust by others within the firm. It allows for clear communication and understanding of marketing goals and performance, promoting a collaborative and unified approach to achieving success. It may not necessarily lead to smaller marketing budgets or animosity among departments, and would not make marketing less attractive to key decision makers or diminish alliances between marketing and the rest of the firm.

A Dashboard Creates Transparency in Marketing's Goals, Operations, and Performance