An approach using ________ analytics utilizes data to make predictions about future marketing outcomes of interest.
A) descriptive
B) predictive
C) prescriptive
D) diagnostic
E) determinant

Question

Quizplus · Accepted Answer

Predictive analytics utilizes data to make predictions about future outcomes. Descriptive analytics focuses on analyzing past data to understand what happened, diagnostic analytics helps understand why something happened, and prescriptive analytics recommends the best course of action for future outcomes. Determinant analytics is not a commonly used term in analytics.

An Approach Using ________ Analytics Utilizes Data to Make Predictions