The more number of times two items occur in the same transaction higher is the probability of them being purchased together.

Question

Quizplus · Accepted Answer

This statement is one of the main principles of association rule mining, where frequent itemsets are identified based on the frequency of co-occurrence of items in transactions. The more often two items appear together in transactions, the stronger their association and the higher the probability that they will be purchased together.

The More Number of Times Two Items Occur in the Same