RFM can be a useful tool to determine who your best customers are and who hasn't been in to the store in a while.

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RFM (Recency, Frequency, and Monetary) analysis is a widely used tool to understand customer behavior and identify valuable customer segments. By analyzing each customer's recency, frequency, and monetary value of transactions, businesses can identify their most loyal and profitable customers and target them with personalized marketing strategies. RFM can also help identify dormant customers who haven't made a purchase in a while and send them targeted promotions to encourage them to come back. Therefore, it is true that RFM can be a useful tool to determine who your best customers are and who hasn't been in the store in a while.

RFM Can Be a Useful Tool to Determine Who Your