RFM scores can be used to concentrate the efforts of salespeople.

Question

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RFM scores can provide insights into the behavior of customers and help in identifying which customers are most valuable. This information can be used to target marketing and sales efforts, and to prioritize customer engagement strategies. Salespeople can focus on high-value customers with the potential for repeat sales and upselling, rather than wasting time on customers who are unlikely to generate significant revenue.

RFM Scores Can Be Used to Concentrate the Efforts of Salespeople