_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)
A)Brand personality
B)User Imagery
C)Brand Image
D)Brand symbol

Question

Quizplus · Accepted Answer

User Imagery can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere), reflecting how consumers perceive the people who typically use the brand.

_________Can Be Based on Either Typical Users (People You See