Question 1

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor
A)A name, a term, a symbol or a design
B)A name, a term, a symbol or a Logo
C)A name, a brand, a symbol or a design
D)A name, a quality, a symbol or a design

Accepted Answer

A name, term, symbol, or design, or a combination of these, is used to identify a product or service from one business and differentiate it from competitors, defining the concept of a brand.

Question 2

Uniformity is the ________
A)Father of branding
B)Mother of branding
C)Necessity of Branding
D)Must for branding

Accepted Answer

B

Question 3

The modern word Brand is derived from the word ______________
A)Trademarked products
B)Goods
C)Brandr
D) Burning

Accepted Answer

The modern word "Brand" is derived from the Old Norse word "Brandr," which means "to burn." This refers to the practice of producers burning their mark (or brand) onto their products to indicate origin, ownership, or quality.

Question 4

Brand are short hand for …
A)Trust
B)Belief
C)Trade
D)Copy

Accepted Answer

Brands serve as a shorthand for trust because they represent a promise of quality and consistency to consumers, building a relationship based on reliability and assurance.

Question 5

The importance of branding is
A)It helps others
B)It helps with identity
C)It helps organization
D)It helps to begin

Accepted Answer

Branding helps with identity by creating a unique image and name for a product or company, distinguishing it from competitors and establishing a recognizable presence in the market.

Question 6

Pears -Glycerine - Tide - Whiteness , TATA trust are examples of
A)Core identity
B)Brand Symbol
C)Extended identity
D)Brand equity

Accepted Answer

Core identity refers to the fundamental and enduring characteristics of a brand that distinguish it from others. Pears, Glycerine, Tide, Whiteness, and TATA trust are all examples of core identity because they represent the core values and attributes of their respective brands.

Question 7

It is one of the Brand Identity structure
A)Brand Association
B)Extended Identity
C)Brand Image
D)Brand Symbol

Accepted Answer

Extended Identity is part of the Brand Identity structure, which includes elements that provide texture and completeness to the brand.

Question 8

It can be used to communicate the identity of the brand with a quicker recognition and recall
A) Brand Building
B)Symbols
C)Brand Image
D)Brand positioning

Accepted Answer

Symbols are visual elements that help in quicker recognition and recall of a brand's identity.

Question 9

It represents the timeless essence of the brand
A)Core identity
B)Extended identity
C)Brand equity
D)Brand Symbol

Accepted Answer

Core identity represents the timeless essence of the brand, reflecting its central, enduring themes and values.

Question 10

Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of
A)Usage occasion
B)Quality
C)Product Scope
D)Country of Origin

Accepted Answer

The phrase "the taste that gets you started" is an example of associating Nescafe with a specific usage occasion, which in this case is starting the day or morning. This marketing strategy aims to position Nescafe as an essential part of the morning routine.

Question 11

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by
A)David aaker
B)Kevin Keller
C)Al Ries & Jack Trout
D)Philip Kotler

Accepted Answer

The concept that "positioning is what you do to the mind of the prospects" was defined by Al Ries and Jack Trout. They are well-known for their work on marketing and positioning strategies, emphasizing the importance of how a product or brand is perceived in the minds of potential customers.

Question 12

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
A)Product attribute
B)Product class
C)Positioning
D)Personality

Accepted Answer

Product class refers to the set of products and brands that are considered substitutes for each other because they can satisfy the same consumer need.

Question 13

Target market and positioning strategies are like the -------
A)Same
B)Opposite
C)Two side of coin
D)Different

Accepted Answer

Target market and positioning strategies are closely related concepts in marketing, akin to two sides of the same coin. The target market involves identifying the specific group of consumers a product is aimed at, while positioning strategies determine how a product is presented or perceived by the target market in relation to competitors. Both are essential for creating a coherent marketing strategy.

Question 14

Garam Kapde rahein naye jaise is the tagline of ….
A)Ezzee
B)RIN
C)Lux
D)Pears

Accepted Answer

Ezee is the product associated with the tagline "Garam Kapde rahein naye jaise," which is known for its gentle cleaning formula specifically designed for woolen clothes.

Question 15

Medimix soap is positioned as herbal soap. It is
A)To differentiate the product
B)To differentiate customers
C)To trade
D)To market

Accepted Answer

Positioning a product as herbal, like Medimix soap, is a strategy to differentiate the product from competitors by highlighting its unique herbal composition.

Question 16

Cadburys Dairy Milk - From children to adult ( kuch meeta ho jay) is an example of
A)Changing the product
B)Changing the target market
C)Changing the packaging
D)Changing competitors

Accepted Answer

Cadbury's Dairy Milk's campaign "From children to adult (kuch meeta ho jay)" is an example of changing the target market. The campaign aimed to broaden the appeal of Dairy Milk from being seen as a chocolate for children to a chocolate that adults could enjoy as well, thereby expanding its target market.

Question 17

It can be primary drivers of a brand personality
A)Product-related characteristics
B)Brand - related characteristics
C)Image -related characteristics
D)Equity -related characteristics

Accepted Answer

Product-related characteristics are primary drivers of a brand personality as they directly influence how consumers perceive the brand through its features, quality, and performance.

Question 18

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)
A)Brand personality
B)User Imagery
C)Brand Image
D)Brand symbol

Accepted Answer

User Imagery can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere), reflecting how consumers perceive the people who typically use the brand.

Question 19

Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples
A)User Imagery
B)Sponsorship
C)Event
D)Road Show

Accepted Answer

These are examples of Sponsorship, where brands like Amul, Dream 11, and FBB sponsor events such as Master Chef India, IPL, and Miss India respectively to promote their products or services.

Question 20

____ has proposed the Big Five theory of brand personality.
A)Richard Aaker
B) AmeySchiffman
C)Jennifer Aaker
D)David Loudon

Accepted Answer

Jennifer Aaker is the scholar who proposed the Big Five theory of brand personality, which includes dimensions such as Sincerity, Excitement, Competence, Sophistication, and Ruggedness.

Quiz 1: Understanding Branding and Brand Identity

____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

Uniformity is the ________

The modern word Brand is derived from the word ______________

Brand are short hand for …

The importance of branding is

Pears -Glycerine - Tide - Whiteness , TATA trust are examples of

It is one of the Brand Identity structure

It can be used to communicate the identity of the brand with a quicker recognition and recall

It represents the timeless essence of the brand

Nescafe has been trying to establish itself as a morning beverage the taste that gets you started is one of the examples of

But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by

_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

Target market and positioning strategies are like the -------

Garam Kapde rahein naye jaise is the tagline of ….

Medimix soap is positioned as herbal soap. It is

Cadburys Dairy Milk - From children to adult ( kuch meeta ho jay) is an example of

It can be primary drivers of a brand personality

_________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)

Amul - Master Chef India , Dream 11 IPL , FBB Miss India are examples

____ has proposed the Big Five theory of brand personality.