Maggi introducing atta noodles, no onion noodles, chicken noodle, cheese noodle. is the strategy of _____.
A)Line extension
B)Brand extension
C)User Imagery
D)Brand Identity

Question

Quizplus · Accepted Answer

Line extension refers to the introduction of new flavors, forms, colors, added ingredients, or package sizes of an existing product category by a company. Maggi introducing different varieties of noodles like atta noodles, no onion noodles, chicken noodle, and cheese noodle is an example of line extension because it is expanding its existing product line (noodles) with new variants.

Maggi Introducing Atta Noodles, No Onion Noodles, Chicken Noodle, Cheese