Non-financial performance measures are more likely to be:
A) Leading indicators
B) Lagging indicators
C) Short-term indicators
D) Long-term indicators.

Question

Quizplus · Accepted Answer

Non-financial performance measures, such as customer satisfaction and employee engagement, are often leading indicators. They can predict future financial performance by indicating how well the company is positioned to achieve future success.

Non-Financial Performance Measures Are More Likely to Be