MINI-CASE
For several years, the Cotton Growers of America, a trade group representing U.S. cotton farmers, used an advertising campaign that depicted people in everyday scenarios and said that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric, none of this information was conveyed in this advertising campaign.
-Refer to Mini-Case. The creative strategy and key execution details for this campaign were spelled out in a document called a creative brief. Explain what this is and list the elements that are commonly included in one.

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The Answer of MINI-CASE
For several years, the Cotton Growers of America, a trade group representing U.S. cotton farmers, used an advertising campaign that depicted people in everyday scenarios and said that cotton was the "fabric of our lives." Although cotton has several advantages over other types of fabric, none of this information was conveyed in this advertising campaign.
-Refer to Mini-Case. The creative strategy and key execution details for this campaign were spelled out in a document called a creative brief. Explain what this is and list the elements that are commonly included in one.

MINI-CASE For Several Years, the Cotton Growers of America, a Trade