One of your assignments in an advertising class is to give a brief presentation on tips for coming up with original ideas. There were ten tips given in the "Practical Tips" box in the chapter, and you decide to use those for your presentation. List what you would include in your presentation.
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Q45: MINI-CASE
For years, Energizer batteries used the Energizer
Q46: MINI-CASE
For years, Energizer batteries used the Energizer
Q47: MINI-CASE
For years, Energizer batteries used the Energizer
Q48: As described in the chapter's opening vignette,
Q49: Briefly describe the advertising campaign Grey Worldwide
Q51: Explain the key visual and how it
Q52: Explain what the Big Idea is. Describe
Q53: Explain the process of brainstorming and the
Q54: List any 5 of the 10 tips
Q55: What were the results of Frontier Airline's
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