Ethical branding can achieve its core objectives even if a brand promise of ethical commitment of the company is not realized on all levels of its operations.
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Verified
Q252: The 'feeling' of organizational identity is what
Q253: The 'feeling' of organizational identity influences the
Q254: The internal brand has no influence on
Q255: Decisions regarding Internal branding are closely connected
Q256: Companies that build their corporate brand on
Q258: Ethical branding is probably one of the
Q259: Companies that stress ethical or moral attributes
Q260: Companies never resort to fabricating the facts
Q261: The understanding of CSR is entirely universal
Q262: The Anglo-Saxon model supports the idea of
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