Decisions regarding Internal branding are closely connected both to the concept of organizational culture and organizational climate.

Question

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Internal branding decisions are indeed closely connected to organizational culture, which encompasses the values, beliefs, and behaviors that shape the internal environment of an organization, and organizational climate, which refers to the atmosphere created by these cultural elements. Both aspects significantly influence how internal branding strategies are developed and implemented, as they directly affect employee engagement, motivation, and alignment with the brand's values and goals.

Decisions Regarding Internal Branding Are Closely Connected Both to the Concept