Which was NOT a root cause of CRM?
A)customer satisfaction studies
B)extension of the productive relationships apparent within the B2B environment
C)psychographic studies that led to more efficient mass marketing
D)extension of technology implementation beginning with MRP and SAP
E)improvements in company call centers

Question

Quizplus · Accepted Answer

Psychographic studies leading to more efficient mass marketing were not a root cause of CRM. The other choices, such as customer satisfaction studies, extension of productive relationships, technology implementation, and call center improvements, were all factors contributing to the development and implementation of CRM.

Which Was NOT a Root Cause of CRM