What process does the IKEA Effect describe?
A) Positive incentive induce approach motivation.
B) The incentive value of an object declines after it has been purchased,
C) Self-made objects acquire greater incentive value than that same object made by others.
D) Shopping behavior is an activity that is reinforced when a valued object is purchased at a bargain.

Question

Quizplus · Accepted Answer

The IKEA Effect describes the process where individuals place a higher value on objects that they themselves have created or assembled, as opposed to those made by others. The term originated from the furniture company, IKEA, whose customers often assemble their own furniture, leading to an increased attachment and perceived value of the finished product.

What Process Does the IKEA Effect Describe