The phenomenon of incentive contrast means or implies that
A) if incentive magnitude decreases, then motivation remains constant.
B) the value of a prior incentive affects the motivation of a current incentive.
C) with repeated experiences, negative incentives become less aversive or less unpleasant.
D) incentive loss is more unpleasant than an incentive gain is pleasant.

Question

Quizplus · Accepted Answer

The phenomenon of incentive contrast refers to how the value of a prior incentive affects the motivation and perception of a current incentive. Specifically, when the prior incentive was higher or more rewarding, the current incentive may seem less valuable or motivating in comparison. Conversely, when the prior incentive was lower or less rewarding, the current incentive may seem more valuable or motivating. This can have implications for how incentives are structured and presented in various settings, such as in the workplace or in educational settings.

The Phenomenon of Incentive Contrast Means or Implies That