Reference pricing is a factor in what concept?
A) the IKEA Effect
B) incentive contrast
C) gains loom larger than losses
D) incentive delay

Question

Quizplus · Accepted Answer

Incentive contrast refers to the change in perceived value of a reward when compared to a reference point or another reward. Reference pricing is a factor in this concept as it sets a benchmark or standard that influences how subsequent prices or rewards are perceived.

Reference Pricing Is a Factor in What Concept