The concept buying center can be defined as
A) the physical location of the purchasing agent's office.
B) the division that handles the purchasing for the entire company.
C) all individuals from a firm that participate in any selling operation.
D) all individuals from a firm that participate in any particular buying decision.
E) those individuals designated on the organization chart that have the authority to instigate purchases.

Question

Quizplus · Accepted Answer

The buying center refers to all the individuals from a firm who participate in any particular buying decision. This can include individuals from various departments such as finance, operations, logistics, and marketing, who may have different roles and responsibilities in the purchasing process. Understanding the buying center is important for a seller to effectively market and sell their products or services to a potential customer.

The Concept Buying Center Can Be Defined as