The decision-making process in modified rebuy buying situation is often referred to as
A) extensive problem solving.
B) routinized response behavior.
C) minimal problem solving.
D) limited problem solving.

Question

Quizplus · Accepted Answer

In modified rebuy buying situation, the buyer has some experience with the product and supplier, but still needs to gather information to make a decision. Therefore, the decision-making process is limited problem solving.

The Decision-Making Process in Modified Rebuy Buying Situation Is Often