Which of the following statements regarding the straight-rebuy buying situation is false?
A) The buyer is merely reordering from the current supplier and engaging in routinized response behavior.
B) The account has considerable experience in using the product.
C) The organization wants to collect additional information and may make a change when purchasing a replacement product.
D) The account is satisfied with the current purchase arrangements.
E) This is the least complex buying situation.

Question

Quizplus · Accepted Answer

In a straight-rebuy buying situation, the buyer is simply reordering from the current supplier and engaging in routinized response behavior. The account has considerable experience in using the product, is satisfied with the current purchase arrangements, and this is the least complex buying situation, but there is no intention of collecting additional information or making a change when purchasing a replacement product.

Which of the Following Statements Regarding the Straight-Rebuy Buying Situation