When the firm offers a complex range of products and customers have different needs a ________ salesforce is recommended.
A) market specialized
B) product specialized
C) geographically specialized
D) product-market specialized
E) functionally specialized

Question

Quizplus · Accepted Answer

A product-market specialized salesforce is recommended when the firm offers a complex range of products and customers have different needs. This type of salesforce is organized around specific products and specific markets, allowing for more tailored and targeted selling efforts.

When the Firm Offers a Complex Range of Products and Customers