It is generally believed that sales contests have some positive effects on salesforce performance.

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Sales contests can create a competitive environment and motivate salespeople to achieve their targets, leading to improved performance. Rewards and recognition for top performers can also boost morale and engagement within the sales team. However, it is important to design and implement sales contests effectively to ensure they are fair and don't create negative consequences such as discouragement for non-winners or unethical behavior to win.

It Is Generally Believed That Sales Contests Have Some Positive