Including two or more measures in a questionnaire might produce context effects. Which of the following is a way to control those effects?
A) counterbalancing presentation of the measures
B) randomly intermixing questions from measures
C) keeping participants unaware that the measures are related until they have completed all the measures
D) doing any of the above

Question

Quizplus · Accepted Answer

All three options are effective ways to control context effects when including multiple measures in a questionnaire. Counterbalancing presentation of the measures involves presenting the measures in a different order to different participants, while randomly intermixing questions from different measures involves presenting questions from different measures in a random order. Keeping participants unaware that the measures are related until they have completed all the measures is known as a double-blind design and can reduce the influence of expectations and biases on participants' responses. Using any of these methods can help control for context effects and produce more reliable results.

Including Two or More Measures in a Questionnaire Might Produce