In questionnaire construction, a context effect occurs when
A) the answer respondents give to one question affects their response to a later question.
B) respondents' answers are different in different situations, such as at home versus at work.
C) the follow-up questions respondents see depend on their answers to an initial question.
D) respondents give different answers to a question when it is posed in an open-ended versus a closed-ended format.

Question

Quizplus · Accepted Answer

A context effect occurs when the answer given to one question affects the answer given to a later question. This can happen because the earlier question provides a certain context or frame of reference for the later question. For example, if respondents are asked about their income in one question and then asked about their happiness level in a later question, their answer to the income question may influence their answer to the happiness question.

In Questionnaire Construction, a Context Effect Occurs When