Which of the following statements about the sequencing of questions within a questionnaire is TRUE?
A) One should start out with demographic questions because they are not threatening.
B) General questions about a topic should come first, followed by more specific questions.
C) Questions on different topics should be mixed together to keep the questionnaire interesting to respondents.
D) Sensitive questions should come early in the questionnaire so that respondents can answer them and move on to other topics.

Question

Quizplus · Accepted Answer

General questions about a topic should come first, followed by more specific questions. This allows the respondent to ease into the topic and build their knowledge and comfort level before answering more specific and potentially sensitive questions. Demographic questions can come later in the questionnaire. Mixing questions on different topics can cause confusion and disrupt the flow of the survey. Sensitive questions should be placed strategically throughout the questionnaire, rather than all at the beginning.

Which of the Following Statements About the Sequencing of Questions