Level of measurement can be an issue for the ecological validity of research because
A) a researcher may use a level of measurement that does not match the level of measurement of the variable in natural settings.
B) there are no naturally-occurring variables that can be measured at the ratio level, so ratio-level measures are never ecologically valid.
C) it is difficult to assess the functional external validity of nominal-level measures.
D) decision-makers do not find level of measurement to be a useful concept.

Question

Quizplus · Accepted Answer

If a researcher uses a level of measurement that does not match the level of measurement of the variable in natural settings, the findings may not be applicable or generalizable to real-world situations. It is important for the level of measurement chosen by the researcher to match the level of measurement of the variable in order to maintain ecological validity.

Level of Measurement Can Be an Issue for the Ecological