Comparative rating scales generally provide data at the ________ level of measurement.
A) nominal
B) ordinal
C) interval
D) ratio

Question

Quizplus · Accepted Answer

Comparative rating scales rank items in order of preference or importance, making them an ordinal level of measurement. Nominal level is used for categorical data with no numerical value or order, interval level involves equal intervals between values with an arbitrary zero point, and ratio level involves equal intervals between values with a true zero point.

Comparative Rating Scales Generally Provide Data at the ________ Level