A survey question that asks respondents to use a rating scale to note the extent to which they agree or disagree with an item uses the ________ level of measurement.
A) nominal
B) ordinal
C) interval
D) ratio

Question

Quizplus · Accepted Answer

A rating scale measures attitudes or opinions, which are best measured using the interval level of measurement. The interval scale allows for equal intervals between the scale points and a meaningful zero point is not required for this type of measurement. Nominal and ordinal scales do not allow for equal intervals, and ratio scales require a meaningful zero point, which may not be applicable in this case.

A Survey Question That Asks Respondents to Use a Rating