For which modality of measurement is social desirability response bias MOST likely to be a problem?
A) self-report
B) behavioral observation
C) physiological
D) implicit

Question

Quizplus · Accepted Answer

Social desirability response bias is most likely to be a problem in self-report measures because individuals tend to respond in a way that they think will be viewed favorably by others or may conform to social norms rather than providing accurate information about themselves. This bias can affect the validity and reliability of self-report measures.

For Which Modality of Measurement Is Social Desirability Response Bias