Which modality of measurement is best for assessing unconscious attitudes?
A) self-report
B) behavioral observation
C) physiological
D) implicit

Question

Quizplus · Accepted Answer

Implicit measures are specifically designed to measure unconscious attitudes or biases. They do not rely on self-report or behavioral observation, and instead measure underlying cognitive processes that are not necessarily accessible to conscious introspection. Physiological measures may be related to unconscious attitudes, but they are not as well-suited for measuring the specific psychological constructs that implicit measures are designed to assess.

Which Modality of Measurement Is Best for Assessing Unconscious Attitudes