Which of the following statements regarding customer expectations is most appropriate for salespeople to remember?
A) Many seller-customer relationships fail due to unmet expectations.
B) It is better to keep the customer's expectations realistic so as not to disappoint him or her in the future.
C) Competition will do more to manage your customers' expectations than you will.
D) Customer dissatisfaction is often the result of poor service expectations.

Question

Quizplus · Accepted Answer

Salespeople need to remember that unmet expectations can lead to failed seller-customer relationships. It is important to understand and manage customer expectations appropriately to avoid such situations.

Which of the Following Statements Regarding Customer Expectations Is Most