According to the textbook, which of the following best summarizes what a salesperson should do when preparing and using printed materials and visual sales aids?
A) Keep printed materials and visuals simple, use graphics and charts rather than tables of numbers, follow a consistent format,
B) Read the presentation directly from the visual to help the buyer better understand the information that is being communicated.
C) Put as much information in them as possible, as the printed materials will be left behind to continue selling.
D) Always use full colour for visual materials, as most people find black and white uninteresting and difficult to read.

Question

Quizplus · Accepted Answer

The textbook recommends keeping printed materials and visuals simple, using graphics and charts rather than tables of numbers, and following a consistent format. This helps ensure that the materials are easy to understand and visually appealing to the buyer. It is important to avoid overwhelming the buyer with too much information, which is why it is recommended to keep the materials simple. Additionally, reading directly from the visual can come across as unprofessional and impersonal, so it is better to use the visual as a guide while maintaining eye contact with the buyer. Finally, while full color visuals can be effective, it is not necessary to use them in every situation and can be costly.

According to the Textbook, Which of the Following Best Summarizes