With respect to buying teams, what is the term for individuals within an organization who guide the decision process by making recommendations and expressing preferences?
A) initiators
B) influencers
C) users
D) deciders

Question

Quizplus · Accepted Answer

The term for individuals within an organization who guide the decision process by making recommendations and expressing preferences is "influencers." Initiators are the individuals who recognize the need for a purchase, users are the individuals who will use the product or service, and deciders are the individuals who make the final decision on the purchase.

With Respect to Buying Teams, What Is the Term for Individuals