In evaluating business buying decisions, what is the term for how things are carried out between buyer and seller, such as responding to requests, being innovative, and having consideration for the customer?
A) delighter attributes
B) functional attributes
C) psychological attributes
D) must-have attributes

Question

Quizplus · Accepted Answer

The term for how things are carried out between buyer and seller, such as responding to requests, being innovative, and having consideration for the customer is known as psychological attributes. These attributes refer to the emotional and interpersonal aspects of the buying decision and are often a key factor in building a long-term relationship between the buyer and seller. Delighter attributes are those that exceed customer expectations, functional attributes are the core features that meet basic customer needs, and must-have attributes are essential features that must be present for the buyer to consider the product or service.

In Evaluating Business Buying Decisions, What Is the Term for How