What kind of purchase decision occurs when a buyer has experience in purchasing a product in the past but is interested in acquiring additional information regarding alternative products and suppliers?
A) a straight rebuy decision
B) a modified rebuy decision
C) a flexible rebuy decision
D) a new task decision

Question

Quizplus · Accepted Answer

A modified rebuy decision occurs when a buyer has experience in purchasing a product but is interested in exploring alternative products and suppliers. The buyer will consider and evaluate new options before making a decision, but may ultimately decide to stick with the existing supplier or product. This differs from a straight rebuy decision where the buyer simply reorders the same product from the same supplier, or a new task decision where the buyer is purchasing a product for the first time and requires extensive research and evaluation. A flexible rebuy decision is not a commonly recognized term in the purchasing decision process.

What Kind of Purchase Decision Occurs When a Buyer Has