What kind of purchase decision occurs when a buyer is purchasing a product or service for the first time?
A) a straight rebuy decision
B) a modified rebuy decision
C) a flexible rebuy decision
D) a new task decision

Question

Quizplus · Accepted Answer

A new task decision occurs when a buyer is purchasing a product or service for the first time. In this type of decision, the buyer is likely to gather a lot of information, evaluate alternatives, and make a careful decision because they have no prior experience with the product or service.

What Kind of Purchase Decision Occurs When a Buyer Is