On a survey, asking individuals to indicate how familiar they are with a particular brand of lawnmowers would be an example of _____ data.
A) attitude
B) psychographic and lifestyle
C) awareness and knowledge
D) intention

Question

Quizplus · Accepted Answer

The question is asking about individuals' familiarity with a brand of lawnmowers, which refers to their awareness and knowledge of the brand. Therefore, the correct answer is C - awareness and knowledge data. Attitude data refer to individuals' opinions or feelings towards a brand, while psychographic and lifestyle data are concerned with individuals' values and behaviors. Intention data relate to individuals' plans or likelihood of taking action towards purchasing a product or service.

On a Survey, Asking Individuals to Indicate How Familiar They