On a survey, asking individuals to indicate how likely they are to purchase a particular stereo brand would be an example of _____ data.
A) attitude
B) psychographic and lifestyle
C) demographic and socioeconomic
D) intention

Question

Quizplus · Accepted Answer

The question is asking about the likelihood of purchasing a particular stereo brand, which is related to the intention of the individual. Therefore, the best answer is D, intention. The other options (attitude, psychographic and lifestyle, and demographic and socioeconomic) are not directly related to the question being asked.

On a Survey, Asking Individuals to Indicate How Likely They