When measuring _____, you would be concerned with AIO measures.
A) attitude
B) psychographic and lifestyle
C) Motivations
D) awareness and knowledge

Question

Quizplus · Accepted Answer

AIO measures, which stands for activities, interests, and opinions, are used to measure and analyze psychographic and lifestyle factors that can impact consumer behavior. AIO measures can help identify target markets and develop effective marketing strategies that appeal to specific segments based on their values, attitudes, and behaviors related to their activities, interests, and opinions. AIO measures are not typically used to measure attitudes, motivations, awareness, or knowledge.

When Measuring _____, You Would Be Concerned with AIO Measures